Tuesday, 22 February 2011

Dalziel & 'Wow'

I have to admit, I've never really thought about how much work goes into retail design. I mean you go into shops to....shop...but next time you go shopping, seriously look around. Everything you see, someone somewhere has designed it, whether it's the sign to the changing rooms or a series of posters behind the tills. It was designed for a reason.
"If you were blindfolded and taken into the middle of a shop, and shown just the inside, would you know what shop you were in?"
When I went on a trip with my course to London, we were lucky enough to visit the offices of Dalziel & Pow and meet the man himself - David Dalziel! He's kinda scary, but in a successful, powerful boss sort of way.  
The company help create brands and branded environments. So basically shops like Topshop, Next, Primark....yep they helped design the interior. It was pretty amazing walking around the offices and seeing people working on new shop designs, colour schemes, photoshoots, on their fancy massive apple macs (of course). 
Anyway, here are some photos of Topshop, so you can get an idea of the stuff they do :)

They also did the Topshop store in New York!
The only sneaky photo I managed to get in the offices.

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